Sidney Collin is the start-up founder and biomedical engineer behind the tech.
She explains the sound and visual activates the part of the brain that is in charge of goal-oriented movement, instead of the automatic part.
"If I lift my arm up versus I say I'm going to reach for that thing. It's the exact same movement in my arm, but it's a totally different part of the brain that's being activated in order to initiate that movement," Collin said. "That's essentially what we're doing, right? We're tricking the brain."
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